Project Overview
Law Offices of Ellen L. Lee operates within the Law Firm industry (attorneydivorce.com).
Built on WordPress, the platform required a comprehensive technical overhaul to resolve crawling anomalies, enhance page speed metrics, establish robust on-page topical authority, and align search performance with modern search engine standards.
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Key SEO Challenges & Objectives
- Eliminate technical indexation hurdles, broken redirect chains, and XML sitemap configuration errors.
- Perform competitive gap analysis to identify high-converting commercial and informational search queries.
- Restructure page metadata, heading hierarchy, and internal linking to maximize crawl efficiency.
- Implement Schema.org structured data tailored to Law Firm for rich SERP enhancements.
- Track keyword rank trajectories across target geographic regions to validate sustainable organic growth.
SEO Engineering & Deliverables
The engagement involved structured execution across technical, on-page, and architectural optimization phases:
- Platform CMS: WordPress
- Industry Category: Law Firm
- Live Production Website: attorneydivorce.com →
- SEO Audit Report: attorneydivorce.com – SEO Audit Report
- Pages Mapping Architecture: SEO Pages – Law Offices of Ellen L. Lee.xlsx
- Keywords Ranking Tracker: View Live Google Sheet Tracker →
- Project Scope & Focus: SEO Audit, Keyword Research & Technical Issues
Measurable Outcomes & Growth Impact
Following deployment of the technical remediations and targeted on-page architecture, Law Offices of Ellen L. Lee achieved significant performance milestones:
Organic Performance
Technical Crawl Issues
Core Target Keywords