Project Overview
Family First Firm operates within the Law Firm industry (familyfirstfirm.com).
Family First Firm is a trusted elder law and estate planning firm offering Medicaid planning, estate planning, and probate services in Orlando, FL. Protect your legacy with expert guidance. To establish dominant online visibility, capture high-intent search traffic, and outrank regional competitors, we executed an end-to-end Search Engine Optimization strategy.
Built on WordPress, the platform required a comprehensive technical overhaul to resolve crawling anomalies, enhance page speed metrics, establish robust on-page topical authority, and align search performance with modern search engine standards.
Key SEO Challenges & Objectives
- Eliminate technical indexation hurdles, broken redirect chains, and XML sitemap configuration errors.
- Perform competitive gap analysis to identify high-converting commercial and informational search queries.
- Restructure page metadata, heading hierarchy, and internal linking to maximize crawl efficiency.
- Implement Schema.org structured data tailored to Law Firm for rich SERP enhancements.
- Track keyword rank trajectories across target geographic regions to validate sustainable organic growth.
SEO Engineering & Deliverables
The engagement involved structured execution across technical, on-page, and architectural optimization phases:
- Platform CMS: WordPress
- Industry Category: Law Firm
- Live Production Website: familyfirstfirm.com →
- SEO Audit Report: familyfirstfirm.com – SEO Audit Report
- Pages Mapping Architecture: SEO Pages – Family First Firm.xlsx
- Keywords Ranking Tracker: View Live Google Sheet Tracker →
- Project Scope & Focus: SEO Audit, Keyword Research & Technical Issues
Measurable Outcomes & Growth Impact
Following deployment of the technical remediations and targeted on-page architecture, Family First Firm achieved significant performance milestones:
Organic Performance
Technical Crawl Issues
Core Target Keywords